Update

  • Join AREAA as we welcome Opening General Session Headliners Drew and Jonathan Scott. Don’t miss out, register now!

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  • Join AREAA as we welcome Opening General Session Headliners Drew and Jonathan Scott. Don’t miss out, register now!
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  • Saturday, September 30
    Closing General Session
    9:00 am - 10:45 am
    Harbor DEFGHI - Manchester Grand Hyatt

Mariko Carpenter

Nielsen

Mariko S. Carpenter is the Vice President, Strategic Community Alliances at Nielsen. In this role, Mariko serves as a thought leader on Asian American Pacific Islander (AAPI) consumer data, sharing valuable insights to help brands, marketers and community leaders understand the impact and influence of Asian American Pacific Islanders in this country. Mariko brings to light the important trends and narrative behind the data on AAPI consumers and our increasingly multicultural, ever-changing digital world.

Prior to joining Nielsen, Mariko was the Consumer Marketing lead at Condé Nast, responsible for driving consumer revenue for three iconic brands: GQ, Bon Appétit and Golf Digest. She holds a BA in Asian Studies and French from Vassar College and MS in Marketing from New York University.

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AREAA 2017