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  • Join AREAA as we welcome Opening General Session Headliners Drew and Jonathan Scott. Don’t miss out, register now!
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  • Saturday, September 30
    Closing General Session
    9:00 am - 10:45 am
    Harbor DEFGHI - Manchester Grand Hyatt

Jessica Lautz

National Association of REALTORS®

Jessica Lautz is the Managing Director of Survey Research and Communications. Jessica started at NAR in 2007. The core of her research focuses on demographic trends for both NAR members and housing consumers, and issues such as: how housing preferences shift in an ever changing market place, the consistent trends of consumers for the desire to own a home, consumers search to find a real estate agent, and generational trends.

She writes annual studies including the Member Profile, the Commercial Member Profile, the Profile of Home Buyers and Sellers, the Home Buyer and Seller Generational Trends report, the Investment and Vacation Home Buyers Survey, the Profile of Buyers’ Home Feature Preferences, Remodeling Impact, HOME Survey and the Profile of Real Estate Firms. Jessica discusses the results of these studies in blog articles, Twitter chats, webinars, as well as in major media outlets and keynote presentations.

Jessica is a graduate of the American University Master’s of Public Policy Program and has undergraduate degrees in Political Science and Law and Justice from Central Washington University. She is currently pursuing her doctorate of Real Estate from Nottingham Trent University. Her thesis is: “Is the Dream Still Alive? Tracking Homeownership Amid Changing Economic and Demographic Conditions”.

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