- Thursday, September 28
- theEDGE Session
- 1:00 pm - 2:15 pm
Harbor B - Manchester Grand Hyatt
Dawn Perry is responsible for all marketing and communication initiatives with a goal of driving leads to affiliates, building brand awareness and delivering brand value. She leads strategy development for key marketing initiatives including national advertising, event marketing, product and program marketing as well as PR and internal communications, all with the goal of fostering market share growth.
In her previous role as Vice President of Brand Marketing, Perry led the execution of ERA Real Estate’s brand reimaging campaign which resulted in increased brand awareness and intent to recommend.
Before joining ERA, Perry served as director of marketing for Avis Budget Group, where she drove the organization’s marketing acquisition and retention strategy culminating in the creation and launch of a new loyalty program for Avis. She began her career in publishing with positions at Time, Inc. and Scholastic, where she led the development of strategic partnerships, bringing new products to market, introducing product line extensions, and developing brand awareness.