- Sunday, October 23
- Breakout 09: Rise to the Top: Establishing Your Luxury Presence
- 11:00 am - 12:15 pm
Da Vinci I - Bellagio
Real Estate Junkie. Auto Enthusiast. Animal Lover. Socializer. Oenophile.
As Vice President of Luxury for Coldwell Banker Real Estate LLC, Craig is responsible for the development and oversight of all Luxury Marketing Plans. He has the lead role in the development of the Coldwell Banker Previews International program, media presence, public relations, advertising, events, digital, and social media strategy as the brand continues to grow our luxury programs.
A real estate professional since 1996, Craig has extensive industry knowledge and experience. In his role, he uses his expertise to develop and enhance Coldwell Banker’s Previews luxury division and works with Coldwell Banker’s top-producing agents to provide them with the resources and connections they need to succeed in the luxury market.
Craig started his career in sales as an insurance broker, marketing investment and life products, followed by a position as Senior Sales Director for Mary Kay Cosmetics. Transitioning to the real estate industry in 1996 bringing together his people skills and sales background.
Appointed to the Board of Directors for the Luxury Homes Division of Keller Williams International in 2008 he played an integral part in building the new brand. After taking such a strong role in luxury real estate marketing, Craig accepted the position of Previews Luxury Marketing Director for Coldwell Banker in Chicago in 2012. This role has given him the opportunity to work and collaborate with some of the most influential luxury agents, in the most significant markets, across the country and globally.
He also works directly with high-end property developers to assist them with sales and marketing solutions. In this way, the guidance he provides to sales associates is even more valuable because it is based on the authority of actual experience.