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Bill Imada

IW Group, Inc.

Bill Imada is founder, chairman and chief collaboration officer of IW Group, a minority-owned and operated advertising, marketing and communications agency focusing on the growing multicultural markets.  For more than 20 years, Bill has represented some of the top companies in the U.S., including American Airlines, Coca-Cola, Farmers Insurance, Godiva Chocolatier, McDonald’s, Pacific Gas & Electric Company, Southern California Edison, Verizon Wireless, Walt Disney Imagineering, Warner Bros. Pictures, Walmart Stores and many others.   His areas of expertise include advertising, branding, multicultural communications, marketing, crises management, and public relations.

Bill is active in the community and serves on more than seven boards and advisory councils.  His board service includes the Advertising Educational Foundation, California Asian Pacific Chamber of Commerce, Center for Asian American Media and the LAGRANT Foundation.  Bill also co-founded the Asian & Pacific Islander American Scholarship Fund (APIASF) more than ten years ago and recently established the Asian/Pacific Islander American Chamber of Commerce & Entrepreneurship (ACE), an organization that is based in Washington, D.C.  His efforts were recognized by The White House and he was invited to meet President Barack Obama with 12 other Asian/Pacific Islander American leaders.  Bill was also recently appointed to the President’s Advisory Commission on Asian Americans and Pacific Islanders.

Bill is an active blogger and writer.  He is a regular blogger for Advertising Age and writes for a variety of publications including Racing Toward Diversity magazine.


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