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Program

Thursday, October 22
Friday, October 23
Saturday, October 24
  • Time Description Room Location
    8:00 AM - 5:00 PM
    CCIM Course: Commercial Real Estate Negotiations (Ticketed Event)
     Learn and apply the CCIM Interest-based Negotiations Model to your most challenging transactions. Learn new, proven strategies to client acceptance that will get you out of the "high/low game" and other tactics that can derail a successful transaction. Interest-based negotiation is a 3-step process that brings discipline to your negotiation strategies. It involves identifying:
    1. What parties are involved in the negotiation, and what are they seeking?
    2. What can we do to get the other parties what they need, so that we can get what we want?
    3. What happens if there is no agreement?
    Course Objectives Through an interactive case study format and role play, you will learn to:
    • Satisfy the interests of parties involved in the negotiation (without sacrificing yours)
    • Develop strategies for identifying and addressing challenges in a principled, transparent manner
    • Maintain a collaborative approach to negotiations
    • Effectively communicate the consequences of not reaching an agreement
    This workshop satisfies the Institute's 8-hour negotiation education requirement in earning the CCIM designation. Fee: $50 for members & $100 for non-members. To learn more about a CCIM Designation click here 
    Speaker: Barbara Crane
    Hyatt Regency
    8:00 AM - 5:00 PM
    CIPS Course: Asia/Pacific & International Real Estate (Ticketed Event)

    This course addresses real estate practices in Asia and the Pacific with emphasis on cultural influences, economic trends and assessment of investment opportunities. An extra chapter on working with the Japanese is also included.

    Overview The buying power of Asian investors has grown considerably, and that trend is expected to continue. As more home buyers from the Asia/Pacific region are looking outside their geographic area for investment properties, it is important to have the knowledge and preparation to work with these affluent buyers.

    Course Objectives
    Upon successful completion of this course, a real estate professional will be able to:
    • Discuss the social, economic, political, and geographical characteristics of major countries in the Asia/Pacific region.
    • Identify important characteristics of the real estate market in certain Asia/Pacific markets, including influential laws and real estate and brokerage practices.
    • Evaluate opportunities in certain Asian markets by analyzing significant investment patterns, investor profiles and real estate activity.
    • Discuss ways to develop a business network to start or enhance an international practice with Asian clients or properties.
    • Discuss techniques to promote properties, markets, and professional services.
    Fee: $50 for members & $100 for non-members. To learn more about a CIPS Designation click here 
    Speakers: Fanny Y. Chu, May Wan
    Hyatt Regency
    8:00 AM - 5:00 PM
    CRS Course: Building a Team to Grow Your Business (Ticketed Event)

    Even the most talented and dedicated agents have limits on what they can accomplish alone. To take your business to the next level once you've reached a plateau, you'll need to hire some help. Whether you are a solo agent wanting to close more transactions or a rainmaker looking to increase your team's market share, hiring the right person can help grow your business. This course offers strategies for delegating and outsourcing tasks to help you focus on activities that make you the most money. Course instruction and workshops cover a range of responsibilities related to hiring team members, whatever your stage of business growth.

    After completing this course, you will be able to:

    • Recognize signs that it is time for you to hire
    • Assess options for growing your business such as virtual and on-site assistants, coordinators, buyer specialists, and listing partners
    • Apply techniques for soliciting qualified candidates and conducting successful interviews
    • Weigh options for team member compensation, work status, licensing, contracts, and job titles and responsibilities
    • Implement effective management practices related to onboarding, performance reviews, accountability, and work flow
    Fee: $50 for members & $100 for non-members. To learn more about a CRS Designation click here 
    Speaker: Dale Carlton
    Hyatt Regency
    8:30 AM - 4:45 PM
    Napa Valley Wine Tour (Ticketed Event)

    In the mid-1800’s, Chinese planted first vineyards in Napa, dug the first wine caves, erected majestic stone bridges, mined $16 million of mercury, and built several roads and railroads; altogether creating nearly the entire early agricultural and transportation infrastructure of this world famous wine region. Join us to discover some of the surviving evidence of these important contributions to Napa’s success, including visits to a century old wine cave and stone bridge, plus viewing of a mosaic that uniquely portrays the Chinese experience in America. This excursion is led by Darin Ow-Wing, Director of Education for the Chi-nese Culture Center, and a native of Napa Valley.

    Includes

    • Historic and cultural sites
    • Wine tasting and tour at 2 Wineries
    • Lunch
    • Wine & cheese at the Hatt Building in downtown Napa
    Fee: $150 This event is open to all attendees, on a first-come-first-serve basis. 
    Offsite
    1:30 PM - 2:45 PM
    Fair Housing Session
    Hyatt Regency
    1:30 PM - 3:00 PM
    Realogy Explore Event
    Hyatt Regency
    1:30 PM - 2:45 PM
    VRM Training
    Hyatt Regency
    2:00 PM - 4:00 PM
    Chinatown Walking Tour PM (Ticketed Event)
    Learn about the amazing role that Chinatown has played in California history – a role that includes promoting civil rights for people of all backgrounds across America. The Chinatown Democracy Walk offers an inspiring story about the community’s struggle against discrimination, and how these struggles have been an integral part of the quest for equality by all Americans. Historical highlights include:
    • Confucian and Greek philosophy: Over 2,000 years of Chinese and Greek philosophy intersect in Chinatown!
    • Chinese in early California: Chinese labor and expertise built California’s first industries and funded California’s early government.
    • Civil Rights Decisions: Chinatown took several discrimination cases to the US Supreme Court, winning landmark decisions that expanded equality
    • for all Americans.
    Tickets are $50 per person. This event is open to all attendees, on a first-come-first-serve basis.
    Offsite
    2:15 PM - 3:30 PM
    REO Rehab
    As the industry shifts with markets across the country recovering, hear from experts on how inventory is rebuilding and stabilizing communities. Why banks are choosing to repair properties across different markets and how this will help your clients.
    Speakers: Sharon Bartlett, Brent Taggart
    Hyatt Regency
    3:30 PM - 5:00 PM
    theEDGE Session: Tech Your Business to the Next Level
    Join us in this interactive session and hear directly from Google, Facebook, Yelp, Uber and ERA about how to maximize technology platforms into your business.  Following brief presentations will be a round-table carousel to interact in smaller groups with the panelists.  Bring your laptops and tablets to take notes and learn to leverage the mobile world!”
    Sponsor:
    Hyatt Regency
    3:45 PM - 5:00 PM
    Tax Session
    Hyatt Regency
    5:00 PM - 6:00 PM
    First Time Attendee Reception (Invite Only)
    Sponsor:
    Hyatt Regency
    6:00 PM - 7:30 PM
    International Welcome Reception (Open to All Registered Attendees)
    Network with AREAA members and leadership, international attendees, real estate executives, technology strategists and real estate professionals that represent all facets of the industry we serve. Meet and greet other professionals in the exciting field of international real estate, expand your network of business partners and connections, exchange best practices, and discuss strategies for the continually changing economic landscape. Attendees are encouraged to wear their traditional ethnic attire!
    Hyatt Regency
  • Time Description Room Location
    8:00 AM - 9:30 AM
    Opening General Session and Marketplace
    Sponsor:
    Speaker: Carmen Chong
    Grand Ballroom Hyatt Regency
    9:30 AM - 12:30 PM
    Marketplace
    Speaker: Anjie Cho
    Hyatt Regency
    9:45 AM - 11:00 AM
    Breakout 1: Senior Housing
    With the Baby Boomer generation retiring, and people living for longer than they ever have before, this has become one of the most important markets an agent can service. Hear about working with people on fixed incomes, learn about different reverse mortgage options, and so much more in this highly anticipated panel.
    Speakers: Peter H. Bell, Allen Chiang
    Hyatt Regency
    9:45 AM - 11:00 AM
    Breakout 2: EB-5 Regional Center Updates
    Get the latest news and information about ongoing  EB5 projects, current legislative issues facing the program, and how you can tap into this exciting investment program.
    Speaker: Michael Gibson
    Hyatt Regency
    9:45 AM - 11:00 AM
    Breakout 3: Tommorrow’s Luxury Market: A Case Study of the Bay Area
    The Luxury Marketing Council of San Francisco, in partnership with HSBC, presents a roundtable discussion comprised of Bay Area real estate luminaries familiar with the luxury consumer with the purpose of soliciting insight and trend information about the marketplace in the remainder of 2015 and beyond. Particular focus will be placed on providing information and feedback with respect to the following:
    • Current state of the residential real estate market with particular focus on the luxury sector
    • How are global investors, particularly Asian, approaching the Bay Area real estate market? Current activity and likely trends?
    • Geographical markets, regions or localities showing the most growth
    • Buyer and seller demographics and behavior
    • Emerging niches (e.g., GenX, Millennial, Young tech buyers)
    • Current and future inventory situation
    • The client-agent dynamic: What does it look like today and how has it changed
    • Impact of technology on client behavior and agent marketing
     
    Sponsor:
    Hyatt Regency
    11:15 AM - 12:30 PM
    Breakout 4: Relocation Specialists
    Learn how to capture the mobile workforce. Tap into the knowledge of experts and develop your skills as a relocation specialist.
    Speakers: David S. Fowler, Rick Willard
    Hyatt Regency
    11:15 AM - 12:30 PM
    Breakout 5: Updates on Commercial Real Estate Trends
    As you know, commercial real estate is very broad and complicated with many niche markets and product types.  Come by and learn from the experts from different commercial trade organizations on latest trends they are seeing in the market.  Learn how trade organizations can help you be more productive and competitive in this ever growing and expanding industry.
    Speakers: George Chao, Kevin Chin, James Huang
    Hyatt Regency
    11:15 AM - 12:30 PM
    Breakout 6: Becoming Luxury: How to Establish Your Presence
    Take the first step toward becoming a luxury agent. Learn from the best about what it takes to service this lucrative market, from how to capture leads to properly marketing a luxury property and more.
    Speakers: Christine Dwiggins, David Friedman, Roh Habibi, Ivan Sher
    Hyatt Regency
    12:30 PM - 1:45 PM
    AREAA A List Lunch (Invite Only)
    Hyatt Regency
    1:45 PM - 3:00 PM
    Breakout 7: Fine Tuning Your Sales and Negotiating Skills
    Being a strong negotiator is critical to serving your clients. This panel of experts will discuss negotiation strategies, tactics, and principles to help you become more confident and more competent at the negotiating table.
    Speakers: Joel Goodrich, Linda Lee, Raquel Quinet
    Hyatt Regency
    1:45 PM - 3:00 PM
    Breakout 8: La Vie En Vin: The Ultimate Luxury Investment
    One of the fastest growing and most lucrative luxury markets today is the Vineyard and Winery market. Whether you are looking to buy or sell one yourself, for a client, or you are simply interested in learning more about this most luxurious and rewarding of lifestyles, this panel “uncorks”  everything you need to know.
    Speaker: Latife Hayson
    Hyatt Regency
    1:45 PM - 3:00 PM
    Breakout 9: Asian Development Trends in North America
    Asian influence on modern architecture is undeniable. Explore the world of Asian developers and discover some of the fascinating and groundbreaking projects currently underway in the US.
    Speaker: Darlene Chiu Bryant
    Hyatt Regency
    1:45 PM - 4:15 PM
    Marketplace
    Grand Ballroom Hyatt Regency
    3:15 PM - 4:15 PM
    AREAA’s Got Talent
    Grand Ballroom Hyatt Regency
    5:30 PM - 7:00 PM
    AREAA Fashion Show
    Sponsor:
    Grand Ballroom Hyatt Regency
    8:00 PM - 10:00 PM
    Best of AREAA Event
    Sponsor:
    Offsite
  • Time Description Room Location
    9:00 AM - 10:30 AM
    General Session
    Grand Ballroom Hyatt Regency
    10:45 AM - 12:00 PM
    AREAA’ s 2015 A List Session
    Here is your opportunity to interact with some of the industry’s top producers and learn how their experience with business planning, goal setting, marketing and innovation can benefit your business and your clients.
    Speaker: Dottie Sheppick
    Hyatt Regency
    10:45 AM - 12:00 PM
    Breakout 10: International Real Estate 101
    How do you cultivate international leads? How do you overcome distance and time differences?  What about currency conversion issues?  Listen and learn from some of the best practitioners in the world about how to become an international real estate rockstar.
    Speakers: Mark Kitabayashi, Caron Ling
    Hyatt Regency
    10:45 AM - 12:00 PM
    Breakout 11: Lead Generation, Client Credit and Mortgage Options for the Asian American Market
    Learn from the pros on how to attract Asian American consumers, and how they are affected by today’s mortgage and credit environment.
    Speaker: Dionne Cuello
    Hyatt Regency
    10:45 AM - 12:00 PM
    Breakout 12: Senior Housing Development, Finance and Operations
    12:15 PM - 1:30 PM
    Keynote Luncheon (Ticketed Event)
      Fee: $100 per ticket
    Sponsor:
    Speaker: Amy Tan
    Grand Ballroom Hyatt Regency
    1:45 PM - 3:00 PM
    Breakout 13: LBGT Housing Session
    The LGBT community is increasingly being seen as one of the hottest and fastest growing market segments in real estate. This panel discusses some of the ways you can tap into this market and establish yourself as an LGBT friendly agent.
    Speaker: Alma Soongi Beck
    Hyatt Regency
    1:45 PM - 3:00 PM
    Breakout 14: Legislative Update on Housing Policy
    2015 and 2016 are proving to be crucial years for housing policy in the US. Alternative credit system proposals, updates to RESPA/TILA, and the futures of the EB5 Program and 1031 Exchanges are just a few of the major policy issues currently being debated in Washington. Find out everything you need to know to stay up to date on the very latest policy issues in this panel discussion.
    Speakers: Scott Berman, Barrett Burns, Vijay Yadlapati
    Hyatt Regency
    1:45 PM - 3:00 PM
    Breakout 15: How to Recruit Those Serving the Asian American Market
    Learn why and how your organization can recruit diverse staff particularly, Asian Americans within your team. This session will be especially useful for brokerage, lending institutions and professionals engaged in human resources and staff recruitment.
    Speakers: Jean Clabaugh, Joseph Lai
    Hyatt Regency
    1:45 PM - 3:00 PM
    International Real Estate Update
    Hear from leading practitioners on the ground about what is happening in some of the most active and exciting markets around the globe.
    Speakers: Chris Kervandjian, Tina Mak
    Hyatt Regency
    3:15 PM - 4:45 PM
    Breakout 16: The New Age of Marketing
    The days of a town newspaper and other traditional media making it easy to reach consumers are over.  Learn how today’s social revolution and ever-expanding content-driven world are presenting real estate agents with incredible opportunity to target messages and attract buyers and sellers.
    Speakers: Herman Chan, Melissa Kandel
    Hyatt Regency
    3:15 PM - 4:45 PM
    Breakout 17: Commercial Capital and Finance
    It’s no secret, Asian capital and investment is a major driving force in domestic real estate. Listen to top EB5 and Joint Venture firms discuss the complexities of doing business in the US and lending to Asian investors as a domestic bank.
    Speakers: Sam Suzuki, Michael Ting
    Hyatt Regency
    3:15 PM - 4:45 PM
    Reaching the Asian American Homebuyer
    Asian Americans, especially those who have immigrated to this country, face unique challenges and circumstances in the real estate market. This panel will discuss important statistics, trends, and practices to help you more effectively serve this market.
    Hyatt Regency
    6:00 PM - 9:00 PM
    Installation Gala Reception and Dinner (Ticketed Event)
    Fee: $150 per ticket Reception: 6:00 PM Dinner: 7:00 PM - 9:00 PM Attire: Business Formal (Black Tie Optional)
    Sponsor:
    Speaker: Vicky Silvano
    Grand Ballroom Hyatt Regency
    10:00 PM - 1:00 AM
    Late Night Networking Hosted by: theEDGE Event (Ticketed Event)
    Join AREAA’s future leaders for an evening that has become a “can’t miss” event and enjoy a vibrant night of music, dancing and networking. Fee: $50 per ticket (includes drink ticket and entry fee)
    Sponsor:
    Offsite

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AREAA 2015